Why do you buy fresh flowers?
Dahlia Bouquet
I spent some time over the past week asking this question of multiple repeat customers. The first comment out of almost every person's mouth was- happiness! Flowers make me happy, they bring joy! Honestly I'm not sure why I was a little bit surprised. I guess maybe I was expecting some deep existential revelation that I hadn't discovered for myself yet.
You see, I started dabbling into the realm of selling bouquets to the public about a year and a half ago. Up until that point, I was all wholesale. Selling to florists was easy. It made sense to me. I had a product they needed to run their business. I could supply that product in a high quality manner and with a freshness you just can't find from shipped flowers. It was a no brainer.
Then I decided to diversify a little bit. I knew what flowers brought to my life. I knew the joy I found in spending hours researching just the right variety or color. The planning process of where it's all going to grow in the field, the soil preparation, seed sowing, planting, tending, and finally the harvest. The process is what intrigues me and fulfills me. But as I began sharing these blooms with the public, I learned about a whole group of people who appreciate the beauty of the results of this process- flower lovers! My florist customers were obviously flower lovers but there were so many others who savored the joy that flowers brought into their lives.
I’ve always kept flowers around my house but mostly it’s a vase or two here and there with stems just thrown in— usually my vases contain my test cases— the new varieties that I need to test vase life. But as I began to see the level of appreciation and joy these flowers brought into other’s lives, it caused me to slow down too. I began to design flowers just for myself. I even kept some of the best stems just for me! I’m a process/goal oriented person- I enjoy figuring it out and the accomplishment is it’s own reward. However, the downside is that you get too wrapped up in all the “goals” you need to accomplish and you forget to celebrate your wins. I forgot to enjoy the harvest of all that hard work. So enjoying my flowers became a version of self care.
Seasonal Bouquet
As I listened to my customers last week, so many shared how flowers have been this bright spot for them over the past few months. They spoke of turning to nature when everything else was horrible. Watching the changing of the seasons through the blooms became a way to know that time was passing even though things seem stuck right now. Several people spoke of how the flowers were a bright spot at the end of a long or hard week- the little push they needed to get to the weekend. Freshness when they were tired and run down. My favorite comment was about how flowers can make your house feel cleaner! I’m a big fan of that one because this farmer rarely has time for a good deep house cleaning.
It’s kinda hard to believe that it’s this simple to find a little happiness in all the crazy of life right now. But just a single bloom can bring so much joy.
My last phone call was with one of my August subscription members. She shared how the flowers reminded her of family members who grew blooms. The flowers brought back beautiful memories. This is true of my life as well. I often think about how much fun it would be to take my grandmother on a tour of my farm! I think it would blow her mind.
So who can you share the joy and happiness of flowers with? Or maybe you need a little for yourself? Being kind to yourself is one of the healthiest things you can do right now. Grab some flowers this week- whether it be a bouquet delivered to your door or picked from your own backyard. Place them in a prominent spot in your house and share them with others. Spread happiness!
